See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and eliminate thousands in credit card processing fees—essential savings for Pullman businesses serving WSU's 30,000+ student population and game-day crowds across College Hill, Downtown, and the Davis Way corridor.
How the Cash Discount Program Works
Managing payment processing costs in Pullman’s fast-paced hospitality and food service sector—where thousands of Washington State University students and campus visitors generate constant transaction volume—requires a smarter approach than simply raising menu prices. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, rewarding them with a discount that keeps your venue competitive in the Davis Way corridor and Downtown Pullman dining scene. You keep the full sale amount—no more paying out of pocket for card fees that eat into your margins during peak game-day crowds and semester rush periods.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Cut credit card processing costs to near zero—especially critical for Pullman’s high-volume food service and hospitality venues near WSU’s 30,000-student campus.Increase Profit Margins
Keep more revenue from every transaction across your Downtown Pullman restaurant, campus-area bar, or Grand Avenue retail location without raising menu prices or customer sticker shock.Encourage Cash Payments
With Pullman’s transient student population and peak game-day crowds seeking quick cash transactions, a cash discount program converts cardholders to cash payers and eliminates chargeback risk in one strategic move.Easy Setup and Integration
Our team configures your terminal and supplies all required signage—no complex installations or IT involvement needed.Fully Compliant and Transparent
Meet all Visa, Mastercard, and Discover regulations while protecting your business reputation in Pullman’s close-knit university and retail community.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your Pullman business—especially during peak campus seasons and game days.
With CashVue’s Cash Discount Program, you eliminate processing fees that cut into margins, letting your bottom line grow while serving the high-volume cash demand from WSU’s 30,000+ students and visitors throughout College Hill, Downtown Pullman, and the Davis Way corridor.
Contact Us Today to launch your cash discount strategy with zero processing fees and capitalize on Pullman’s year-round transaction volume.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Pullman restaurants, bars, and retail establishments throughout Downtown Pullman and the Davis Way corridor can confidently deploy this strategy without regulatory concern..Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This approach works especially well for Pullman’s hospitality and food service sector, where WSU students and game-day visitors often seek affordable meal options and expect transparent pricing..Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. In high-traffic areas like the Bishop Boulevard commercial district and near Martin Stadium on event days, customers appreciate straightforward communication about their payment choices..Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Pullman’s retail and food processing businesses maintain standard accounting practices without complication..Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Pullman, food service venues near campus, entertainment establishments in College Hill, and hospitality operators across Pioneer Hill see immediate cash flow improvement when customers choose to pay with cash and avoid the fee, particularly during peak academic year foot traffic and Saturday football weekends at Beasley Coliseum..
